In India, the CPCs (Cost Per Click) for keywords are generally lower than in countries like the U.S. or UK, but there are still several industries where CPCs can be quite high. Here are some of the sectors that tend to have high CPCs in India, particularly in Google Ads:
1. Legal Industry
- Lawyer-related keywords often have high CPCs due to competition between law firms and legal consultants. Common high-CPC terms include:
- “Divorce Lawyer”
- “Personal Injury Lawyer”
- “Criminal Defense Lawyer”
- “Property Lawyer”
- “Legal Advice Online”
CPC range: ₹50 – ₹200 per click (depending on the location and competition).
2. Finance & Insurance
- The finance sector, especially related to loans, insurance, and investment, tends to have high CPCs in India:
- “Personal Loan”
- “Home Loan”
- “Car Loan”
- “Health Insurance”
- “Term Insurance”
- “Credit Card Apply”
CPC range: ₹20 – ₹100 per click (can go higher in some niches).
3. Healthcare & Medical
- Keywords related to health services and medical treatments also see higher CPCs, particularly in the following areas:
- “Hair Transplant”
- “Cancer Treatment”
- “IVF Specialist”
- “Weight Loss Surgery”
- “Plastic Surgery”
- “Stem Cell Therapy”
CPC range: ₹30 – ₹80 per click.
4. Education & Courses
- Keywords related to education, especially professional courses and exams, tend to have decent CPCs:
- “MBA Courses”
- “IIT Coaching”
- “NEET Coaching”
- “Digital Marketing Courses”
- “Data Science Courses”
CPC range: ₹20 – ₹60 per click.
5. Real Estate
- Real estate and property-related keywords, especially in large metro areas like Mumbai, Delhi, or Bangalore, tend to have higher CPCs:
- “Buy Property in Bangalore”
- “Luxury Flats in Mumbai”
- “Residential Apartments”
- “Commercial Property for Rent”
CPC range: ₹30 – ₹80 per click.
6. E-commerce
- E-commerce, particularly for products with high purchase intent or niche markets, can also generate high CPCs:
- “Buy Laptops Online”
- “Smartphones Sale”
- “Best Deals on Watches”
- “Buy Furniture Online”
CPC range: ₹10 – ₹40 per click (depending on the product).
7. Travel & Tourism
- While travel CPCs are generally lower, there are still high CPCs in the luxury and niche travel sectors:
- “Luxury Hotels in Goa”
- “Flight Booking”
- “Holiday Packages India”
- “Honeymoon Packages”
CPC range: ₹10 – ₹50 per click.
8. Technology & Software
- Tech-related keywords for businesses, SaaS products, or high-end gadgets can have elevated CPCs:
- “Digital Marketing Tools”
- “Cloud Hosting India”
- “SEO Services India”
- “Software Development Companies”
CPC range: ₹20 – ₹60 per click.
How to Research High-CPC Keywords in India:
To find high-CPC keywords specific to your niche in India, you can use tools like:
- Google Keyword Planner (Free): Set your location to India and start entering keywords related to your business. This will show estimated CPCs and search volume.
- SEMrush or Ahrefs (Paid tools): These tools can help you analyze competition and identify high-value keywords, especially in specific locations or industries.
- Ubersuggest (Free and Paid): Another tool that can give you keyword ideas and cost estimates.
If you’re thinking about targeting high-CPC keywords, location targeting and audience segmentation are crucial. You might want to adjust bidding based on regions with the highest competition (like metro cities) or focus on very specific long-tail keywords (less competition, but still profitable).
Also, check Personal Loan Approved: 100% Guarantee (No Need CIBIL Score)